{"id":4925,"date":"2018-11-22T17:24:24","date_gmt":"2018-11-22T14:24:24","guid":{"rendered":"https:\/\/yeni.maliyeokulu.org.tr\/belediyebaskanlari\/"},"modified":"2024-01-19T03:45:26","modified_gmt":"2024-01-19T00:45:26","slug":"belediyebaskanlari","status":"publish","type":"post","link":"https:\/\/yeni.maliyeokulu.org.tr\/?p=4925","title":{"rendered":"Belediye Ba\u015fkan Adaylar\u0131 ve Se\u00e7\u0130m S\u00fcrec\u0130nde Stratej\u0130ler"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4925\" class=\"elementor elementor-4925\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3727bab5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3727bab5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-36da5de9\" data-id=\"36da5de9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-765bf02a elementor-widget elementor-widget-heading\" data-id=\"765bf02a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Belediye Ba\u015fkan Adaylar\u0131 ve Se\u00e7\u0130m S\u00fcrec\u0130nde Stratej\u0130ler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-27cc7f43\" data-id=\"27cc7f43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c1c37f8\" data-id=\"7c1c37f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-17a4bb1e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"17a4bb1e\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d9f9bc6\" data-id=\"5d9f9bc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1004120c elementor-widget elementor-widget-heading\" data-id=\"1004120c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taner Eraslan<br>\u0130stanbul - 1993<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf944d3 elementor-widget__width-initial elementor-absolute elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"4cf944d3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-f9e57a3\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-d00c579\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-43a654d\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 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0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-fef6554\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg 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34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-71cbe16 e-flex e-con-boxed e-con e-parent\" data-id=\"71cbe16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-31d2617 e-con-full e-flex e-con e-parent\" data-id=\"31d2617\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd3ac9 elementor-widget elementor-widget-text-editor\" data-id=\"0dd3ac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Giri\u015f<\/strong><\/p><p>Demokrasinin vazge\u00e7ilmez unsurlar\u0131ndan biri de se\u00e7imlerdir. Se\u00e7imler, y\u00f6netme ve iktidar olma iddias\u0131yla yola \u00e7\u0131kan adaylar\u0131n, her adaya e\u015fit uygulanan kurallar \u00e7er\u00e7evesinde yar\u0131\u015ft\u0131\u011f\u0131 ve kazanana y\u00f6netme yetkisinin, sorumlulu\u011funun ve g\u00f6revinin verildi\u011fi bir s\u00fcreci ifade eder.<\/p><p>Se\u00e7im s\u00fcreci, adaylar\u0131n kendini net olarak ifade etmek amac\u0131yla a\u00e7\u0131klanan bildirgeler, da\u011f\u0131t\u0131lan bildiriler, yap\u0131lan propaganda \u00e7al\u0131\u015fmalar\u0131, farkl\u0131l\u0131klar\u0131 ortaya koyan manifestolar demektir. Bu s\u00fcre\u00e7 bir karnaval havas\u0131 kadar bir karga\u015fa ve kaos ortam\u0131n\u0131 da beraberinde getirmektedir.<\/p><p>G\u00fcn\u00fcm\u00fczde se\u00e7mene ula\u015fma y\u00f6ntemleri ve se\u00e7im s\u00fcrecini etkileyen ara\u00e7lar, geli\u015fen teknolojiyle birlikte h\u0131zla de\u011fi\u015fmektedir. Bu de\u011fi\u015fimi yakalayabilen, s\u00fcreci ba\u015far\u0131l\u0131 bir \u015fekilde y\u00f6netebilen adaylar\u0131n, se\u00e7im yar\u0131\u015f\u0131nda bir ad\u0131m \u00f6nde olacaklar\u0131n\u0131 kabul etmek gerekir.<\/p><p>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda internet ve sosyal medya ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 nedeniyle, alg\u0131da k\u0131sa ve g\u00f6rsel bilgi \u00f6ne \u00e7\u0131km\u0131\u015ft\u0131r. Uzun metinleri okumaktan ka\u00e7\u0131nan ve okumaya zaman ay\u0131rmayan bir toplumda ya\u015f\u0131yoruz. Bilgiye eri\u015fim maliyetinin d\u00fc\u015ft\u00fc\u011f\u00fc ve bilgiye eri\u015fimin kolayla\u015ft\u0131\u011f\u0131 bu ortam\u0131n, adaylar a\u00e7\u0131s\u0131ndan ciddi riskleri de bulunmaktad\u0131r.<\/p><p>Her ne kadar uzun metinlerin okunmad\u0131\u011f\u0131 y\u00f6n\u00fcnde genel kabul g\u00f6rm\u00fc\u015f tezlerimiz bulunmakta ise de, ilgin\u00e7 \u015fekilde, do\u011fru hedef kitleye baz\u0131 uzun metinlerin de do\u011fru i\u00e7erikte haz\u0131rland\u0131\u011f\u0131nda dikkatlice okundu\u011funu savunmaktay\u0131m. \u015e\u00f6yle ki; taraf\u0131mdan bu internet sitesinde yay\u0131mlanan makalelere ili\u015fkin a\u015fa\u011f\u0131daki tablo d\u00fc\u015f\u00fcnd\u00fcr\u00fcc\u00fcd\u00fcr.<\/p><table border=\"1\" cellspacing=\"0\" cellpadding=\"0\"><tbody><tr><td><strong>Makale Ad\u0131<\/strong><\/td><td><strong>Word Ortam\u0131nda Sayfa Say\u0131s\u0131 \/ Dipnot Say\u0131s\u0131<\/strong><\/td><td><strong>07\/11\/2018 Tarihinde Okunma Say\u0131s\u0131<\/strong><\/td><\/tr><tr><td>Sosyal Denge Tazminat\u0131yla \u0130lgili Say\u0131\u015ftay Tazmin Kararlar\u0131n\u0131n Hukuki Sonu\u00e7lar\u0131<\/td><td>26 Sayfa \u2013 67 Dipnot<\/td><td>5459 ki\u015fi<\/td><\/tr><tr><td>Sanal Duyarl\u0131l\u0131\u011f\u0131m\u0131z\u0131n Hazin ve \u00c7arp\u0131k Sonu\u00e7lar\u0131<\/td><td>5 sayfa &#8211; Dipnotsuz<\/td><td>1282 ki\u015fi<\/td><\/tr><tr><td>Ta\u015ferona Kadro Uygulamas\u0131n\u0131n Belediyelere Yans\u0131malar\u0131<\/td><td>12 sayfa \u2013 3 Dipnot<\/td><td>9305 ki\u015fi<\/td><\/tr><tr><td>\u0130hale \u0130\u015flemlerinde G\u00f6rev Alanlar\u0131 Bekleyen Riskler<\/td><td>16 sayfa \u2013 3 Dipnot<\/td><td>11646 ki\u015fi<\/td><\/tr><tr><td>Neden art\u0131k insanlar sevdalanm\u0131yor?<\/td><td>1 sayfa &#8211; Dipnotsuz<\/td><td>1498 ki\u015fi<\/td><\/tr><\/tbody><\/table><p>Sosyal ve herkesi ilgilendiren konularda, daha az okuyucu say\u0131s\u0131 g\u00f6ze \u00e7arparken, teknik, ayr\u0131nt\u0131l\u0131 ve biraz da s\u0131k\u0131c\u0131 konulardaki makalelerde ciddi farkla okuyucu say\u0131s\u0131 artmaktad\u0131r. Bu makaleler, mevzuatla ilgili olmayan, genel haberler yapan bir internet sitesi verileridir. Belki de sosyal konularda pek ba\u015far\u0131l\u0131 olmad\u0131\u011f\u0131m iddias\u0131 ve yazmamam gerekti\u011fi konusunda okuyucunun bir mesaj\u0131 da olabilir!<\/p><p>Dolay\u0131s\u0131yla, do\u011fru hedef kitle ile do\u011fru ileti\u015fim kuruldu\u011funda, s\u0131k\u0131c\u0131, uzun ve teknik yaz\u0131lar da ilgi \u00e7ekebilmektedir.<\/p><p>Konumuza tekrar d\u00f6nersek, ayn\u0131 bilgiye bir\u00e7ok farkl\u0131 kaynaktan ula\u015f\u0131labilmesi, alg\u0131 y\u00f6netiminin de etkili olmas\u0131 veya hatal\u0131 bilgilerin de sorgulanmadan h\u0131zl\u0131 bir \u015fekilde yay\u0131labiliyor olmas\u0131 gibi riskler nedeniyle, do\u011fru ve tam bilgiye zaman\u0131nda eri\u015fim halen ciddi bir sorun olarak kar\u015f\u0131m\u0131zda durmaktad\u0131r. Teknoloji eksenli se\u00e7im s\u00fcre\u00e7leri, bilgi kirlili\u011finin eskisinden daha h\u0131zl\u0131 yay\u0131lmas\u0131, alg\u0131 y\u00f6netiminin ve m\u00fchendisli\u011finin daha etkin sonu\u00e7lar vermesi, adaylar aras\u0131nda haks\u0131z rekabetin daha da artmas\u0131 gibi olumsuz geli\u015fmeleri de beraberinde getirmi\u015ftir.<\/p><p>Bu riskler yan\u0131nda, olduk\u00e7a \u00f6nemli f\u0131rsatlar\u0131 da sunan teknolojik geli\u015fmeleri de tart\u0131\u015faca\u011f\u0131m\u0131z bu yaz\u0131m\u0131zda, belediye se\u00e7imlerinde aday veya aday aday\u0131 olanlar\u0131n stratejilerini, propaganda ara\u00e7lar\u0131n\u0131, se\u00e7mene ula\u015fma ve kendini ifade etme y\u00f6ntemlerini de\u011ferlendirece\u011fiz.<\/p><p><strong>2. Belediye Ba\u015fkan Adaylar\u0131n\u0131n \u00c7antas\u0131nda Neler Olmal\u0131?<\/strong><\/p><p>Yerel y\u00f6netimlerin g\u00fc\u00e7 kazanmas\u0131yla, belediye ba\u015fkanlar\u0131n\u0131n toplum hayat\u0131nda her ge\u00e7en g\u00fcn daha fazla rol oynad\u0131klar\u0131 hepimizce bilinen bir ger\u00e7ektir. Belediyeler, her g\u00fcn artan ve \u00e7e\u015fitlenen hizmetler sunmakta, olduk\u00e7a fazla g\u00f6revler \u00fcstlenmekte ve farkl\u0131 farkl\u0131 faaliyetleri ger\u00e7ekle\u015ftirmektedir. Bu s\u00fcre\u00e7te, belediye ba\u015fkanlar\u0131ndan beklentiler de h\u0131zla artmakta, di\u011fer bir belediyenin yapt\u0131\u011f\u0131 di\u011ferine emsal olmakta, s\u0131n\u0131rs\u0131z ancak biraz da sorumsuzca beklentilerin, taleplerin ve isteklerin kar\u015f\u0131lanma yar\u0131\u015f\u0131 s\u00fcregelmektedir.<\/p><p>Bu \u00e7er\u00e7evede, belediyeyi y\u00f6netmeyi d\u00fc\u015f\u00fcnen bir aday\u0131n yola \u00e7\u0131karken \u00e7antas\u0131nda bulunmas\u0131 gerekenlerden ba\u015fl\u0131calar\u0131n\u0131 \u015f\u00f6yle s\u0131ralayabiliriz:<\/p><ul><li value=\"17\">Yerle\u015fim yerini ve belediyeyi tan\u0131mas\u0131 ve sevmesi,<\/li><li value=\"17\">Yerle\u015fim yeriyle ilgili hayallerinin (vizyonunun) olmas\u0131,<\/li><li value=\"17\">Vizyonunun se\u00e7mende heyecan yaratabilmesi,<\/li><li value=\"17\">Y\u00f6netmek i\u00e7in ekibe, temel bilgilere ve ileti\u015fim becerisine sahip olabilmesi<\/li><\/ul><p>Sevmedi\u011fimiz bir i\u015fte ba\u015far\u0131l\u0131 olamayaca\u011f\u0131m\u0131z i\u00e7in, bir yerle\u015fim yerini i\u00e7tenlikle sevmemiz, yola \u00e7\u0131kan her aday ve aday aday\u0131 i\u00e7in temel bir ba\u015flang\u0131\u00e7 olmal\u0131d\u0131r. Bunun yan\u0131nda y\u00f6netmeyi hedefledi\u011fi belediyeye, kendi ailesine de\u011fer verdi\u011fi kadar de\u011fer verebilmeli,\u00a0 zaman\u0131n\u0131 ve enerjisini harcayarak g\u00f6n\u00fcl ba\u011f\u0131 kurabilmek i\u00e7in \u00e7aba g\u00f6stermesinin gerekli oldu\u011funu d\u00fc\u015f\u00fcnmekteyim.<\/p><p>Bilmedi\u011fimiz bir \u015feyi sevmemiz de m\u00fcmk\u00fcn olamayaca\u011f\u0131ndan gerek yerle\u015fim yerini gerekse idari yap\u0131y\u0131 (b\u00fct\u00e7esi, personeli vb.) tan\u0131mas\u0131 da \u015fartt\u0131r.<\/p><p>Tan\u0131makla kastetti\u011fimiz, demografik yap\u0131s\u0131ndan, tehditleri ve f\u0131rsatlar\u0131na kadar, b\u00fct\u00fcnc\u00fcl olarak bilimsel, teknik, istatistiki bilgilere sahip olunmas\u0131d\u0131r.<\/p><p>\u00d6rne\u011fin, 2017 y\u0131l\u0131 T\u00dc\u0130K istatistiklerini incelendi\u011fimizde, 65 ya\u015f \u00fcst\u00fcnde olan ki\u015fi say\u0131s\u0131n\u0131n, toplam il\u00e7e n\u00fcfusuna oran\u0131 \u0130stanbul\u2019un Kad\u0131k\u00f6y \u0130l\u00e7esinde %19 iken, bu oran\u00a0 Esenyurt \u0130l\u00e7esinde %3 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.<\/p><p>Bu durumda, Kad\u0131k\u00f6y Belediyesini y\u00f6netmeyi planlayan bir aday\u0131n geriatri gibi alanlarda projeler ortaya koymas\u0131 yerinde olacakt\u0131r. Bu y\u00f6ndeki projelerin, Esenyurt i\u00e7in \u00f6n planda tutulmas\u0131 ise aday a\u00e7\u0131s\u0131ndan olumsuz bile kar\u015f\u0131lanabilir.<\/p><p>Dolay\u0131s\u0131yla, demografik yap\u0131ya ili\u015fkin bir istatistiki bilginin bile hayati bir \u00f6nemi oldu\u011fu g\u00f6zden ka\u00e7mamal\u0131d\u0131r.<\/p><p>Her ne kadar belediye ba\u015fkan\u0131 olarak se\u00e7ildikten sonra, bu konularda teknik analizler yaparak, 5 y\u0131l i\u00e7in stratejik plan haz\u0131rlanmas\u0131 yasal zorunluluk olsa da \u00e7ok fazla teknik detayda bo\u011fulmadan, yerle\u015fim yerini tan\u0131maya d\u00f6n\u00fck ve se\u00e7mene uygun mesaj olu\u015fturmak amac\u0131yla, bu t\u00fcr \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131 faydal\u0131 olacakt\u0131r.<\/p><p>Se\u00e7meni ilgilendiren temel sorunlar\u0131n tespit edilmesi, bu sorunlara \u00e7\u00f6z\u00fcm \u00fcretmenin de ba\u015flang\u0131\u00e7 ad\u0131m\u0131 diyebiliriz. Sorunlara\u00a0 do\u011fru \u00e7\u00f6z\u00fcmleri \u00fcretmek, ba\u015far\u0131ya giden yolun \u0131\u015f\u0131kland\u0131rmakt\u0131r. Bu nedenle, sorunlar\u0131 ve \u00e7\u00f6z\u00fcmleri tart\u0131\u015fan se\u00e7im bildirgeleri, sonradan haz\u0131rlanacak stratejik planlar\u0131n da temel verilerini olu\u015fturacak nitelikte haz\u0131rlanmal\u0131d\u0131r.<\/p><p>Vatanda\u015f alg\u0131s\u0131n\u0131n ve se\u00e7iminin bu veriler aras\u0131nda bo\u011fulma riskinin bulunmas\u0131 ve se\u00e7im \u00e7al\u0131\u015fmalar\u0131nda istatistiki ara\u015ft\u0131rma verileri ile se\u00e7im yar\u0131\u015f\u0131 yapma al\u0131\u015fkanl\u0131\u011f\u0131m\u0131z\u0131n olmamas\u0131 nedeniyle, elde edilen verilerden \u00e7arp\u0131c\u0131 projeler, dikkat \u00e7ekecek mesajlar ve spot c\u00fcmleler olu\u015fturulabilmesi i\u00e7in kullan\u0131lmas\u0131 yerinde olacakt\u0131r.<\/p><p>Yerle\u015fim yerini ve kurumsal yap\u0131y\u0131 tan\u0131maya y\u00f6nelik incelenebilecek verilerden baz\u0131lar\u0131 a\u015fa\u011f\u0131da say\u0131lm\u0131\u015ft\u0131r:<\/p><ul><li value=\"17\">Mutlak yoksulluk istatistikleri<\/li><li value=\"17\">Bo\u015fanma verileri<\/li><li value=\"17\">Engellilere ve dezavantajl\u0131 gruplara ili\u015fkin veriler<\/li><li value=\"17\">Yerle\u015fim yerinin demografik yap\u0131s\u0131 ve g\u00f6\u00e7 istatistikleri<\/li><li value=\"17\">Do\u011fal afet riskleri<\/li><li value=\"17\">E\u011fitim, sa\u011fl\u0131k, k\u00fclt\u00fcr ve ekonomik hayata ili\u015fkin temel veriler ve istatistikler<\/li><li value=\"17\">Ya\u015fam kalitesi istatistikleri ve ara\u015ft\u0131rmalar\u0131<\/li><li value=\"17\">Hava kalitesi raporlar\u0131, \u00e7evre sorunlar\u0131 ve at\u0131k y\u00f6netimde mevcut durum<\/li><li value=\"17\">Ki\u015fi ba\u015f\u0131na d\u00fc\u015fen aktif ye\u015fil alan kapasitesi ve geri d\u00f6n\u00fc\u015f\u00fcm alt yap\u0131s\u0131<\/li><li value=\"17\">Kurumun stratejik planlar\u0131nda, performans programlar\u0131nda ve faaliyet raporlar\u0131nda yer alan G\u00fc\u00e7l\u00fc Y\u00f6nler Zay\u0131f Y\u00f6nler ile Tehditler ve F\u0131rsatlar, projeler, sunulan hizmetler ve idare b\u00fct\u00e7esi ile mali durum beklentiler raporunda yer alan bilgileri<\/li><li value=\"17\">Payda\u015f analizleri ve anketleri<\/li><li value=\"17\">Yerle\u015fim yeriyle ilgili akademik yay\u0131nlar, ara\u015ft\u0131rmalar, T\u00dc\u0130K istatistikleri<\/li><li value=\"17\">Kurum b\u00fct\u00e7esi, stratejik plan\u0131, faaliyet raporu ve performans program\u0131<\/li><li value=\"17\">Kuruma ili\u015fkin Say\u0131\u015ftay denetim sonu\u00e7lar\u0131<\/li><\/ul><p>Bu \u00e7al\u0131\u015fmalar, kafalar\u0131 kar\u0131\u015ft\u0131racak bir \u00e7anta haz\u0131rlanmas\u0131na da sebep olabilecekse de yeri, zaman\u0131 ve y\u00f6ntemi iyi belirlendi\u011finde, sonu\u00e7 alacak se\u00e7im \u00e7al\u0131\u015fmalar\u0131 i\u00e7in iyi bir mutfak g\u00f6revini de yerine getirebilir. Di\u011fer taraftan, adayla se\u00e7men aras\u0131nda ileti\u015fim k\u00f6pr\u00fcs\u00fc kurulmas\u0131, g\u00f6n\u00fcl ba\u011f\u0131n\u0131n olu\u015fmas\u0131 ve ayn\u0131 dilin kullan\u0131lmas\u0131 ancak bu bilgilere sahip olmakla m\u00fcmk\u00fcnd\u00fcr.<\/p><p>\u00d6rne\u011fin, hava kalitesi raporlar\u0131nda partik\u00fcler madde (PM<sup>10<\/sup>), s\u0131n\u0131r de\u011ferin olduk\u00e7a \u00fczerinde veya s\u0131n\u0131r de\u011ferin a\u015f\u0131ld\u0131\u011f\u0131 g\u00fcn say\u0131s\u0131 olduk\u00e7a fazla oldu\u011fu bir yerle\u015fim yerinde ve bu sorunun nedeni e\u011fer trafikten kaynaklan\u0131yorsa, se\u00e7mene y\u00f6nelik;\u00a0<em>\u201cBu yol sayenizde, sigara i\u00e7menize gerek yok! \u00c7ocuklar\u0131m\u0131z da ya\u015fl\u0131lar\u0131m\u0131z da \u00e7ok a\u011f\u0131r zarar g\u00f6r\u00fcyor! Yol kenarlar\u0131na trafikten kaynaklanan kirlili\u011fi emecek bitki \u00f6rt\u00fcs\u00fc ile bu zarar\u0131 azaltaca\u011f\u0131m!\u201d<\/em>\u00a0demeniz, sorun hakk\u0131nda bilgi sahibi oldu\u011funuzu, sorunu \u00f6nemsedi\u011finizi ve sorunu giderebilecek\/azaltabilecek, somut ve uygulanabilir \u00e7\u00f6z\u00fcm \u00f6nerileriniz oldu\u011fu y\u00f6n\u00fcnde ciddi mesajlar verilmesini sa\u011flayacakt\u0131r.<\/p><p>Di\u011fer bir \u00f6rnekte ise 65 ya\u015f \u00fcst\u00fc ya\u015f grubu oran\u0131n\u0131n y\u00fcksek oldu\u011fu bir yerle\u015fim yerinde, anlaml\u0131 bir geriatri projesi sunulmas\u0131 adaya farkl\u0131l\u0131k katacakt\u0131r. Bu kapsamda, muhte\u015fem tasar\u0131m\u0131yla, s\u00fcrekli gitmek isteyece\u011finiz ve \u00fclkemizin en g\u00fczel k\u00fct\u00fcphanesini yapaca\u011f\u0131n\u0131z\u0131 s\u00f6ylemeniz ve m\u00fcmk\u00fcnse buna ili\u015fkin proje animasyonlar\u0131n\u0131 olu\u015fturman\u0131z inand\u0131r\u0131c\u0131, se\u00e7meni etkileyecek ve cezbedecek bir sunum yapman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p><p>Ayr\u0131ca, ekibiyle\/kadrosuyla\u00a0<em>\u201cg\u00fc\u00e7l\u00fc\u201d<\/em>\u00a0bir ba\u015fkan aday\u0131 oldu\u011funu g\u00f6sterebilmesi, sosyal ili\u015fkileriyle, ileti\u015fim a\u011f\u0131yla ve bilgisiyle y\u00f6netebilece\u011fi konusunda\u00a0<em>\u201cg\u00fcven\u201d<\/em>\u00a0verebilmesi, iktidar olma iste\u011fiyle ve sorunlar\u0131 \u00e7\u00f6zmeyle ilgili\u00a0<em>\u201ckararl\u0131l\u0131\u011f\u0131n\u0131\u201d<\/em>\u00a0ortaya koyabilmesi olduk\u00e7a \u00f6nemlidir.<\/p><p>Bu nedenle, se\u00e7im \u00e7al\u0131\u015fmalar\u0131nda, kendisi kadar ekibini\/kadrosunu tan\u0131tmas\u0131, deneyimleri ve kendi nitelikleri kadar, y\u00f6netmek i\u00e7in gerekli olan ili\u015fkiler a\u011f\u0131 (referanslar, destek\u00e7ileri ve yol\/dava arkada\u015flar\u0131) hakk\u0131nda inand\u0131r\u0131c\u0131 bilgiler vermesi, varsa ge\u00e7mi\u015fteki ba\u015far\u0131 hikayelerini aktarabilmesi, \u00e7e\u015fitli sivil toplum kurumlar\u0131, dernek veya vak\u0131f ile i\u015f birli\u011fi ve i\u015f b\u00f6l\u00fcm\u00fc kuraca\u011f\u0131 alanlar\u0131 anlatabilmesi, onlar\u0131n deste\u011fini se\u00e7mene g\u00f6sterebilmesi de se\u00e7im s\u00fcrecinde etkili olacakt\u0131r.<\/p><p><strong>3. \u00a0Se\u00e7im Kampanyalar\u0131nda Ba\u015far\u0131ya G\u00f6t\u00fcren Stratejiler<\/strong><\/p><p><strong>3.1. Viral Slogan Olu\u015fturulmas\u0131, Kullan\u0131lmas\u0131 ve Yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131<\/strong><\/p><p>Aday\u0131n farkl\u0131l\u0131\u011f\u0131n\u0131 ortaya koyan k\u0131sa, \u00e7arp\u0131c\u0131, basit, ak\u0131lda kalan spot c\u00fcmle veya kelimeler olduk\u00e7a ba\u015far\u0131l\u0131 sonu\u00e7lar vermektedir. Adayla \u00f6zle\u015fle\u015fen ve s\u00f6ylendi\u011finde veya kullan\u0131ld\u0131\u011f\u0131nda aday\u0131 \u00e7a\u011fr\u0131\u015ft\u0131ran sloganlar, viral ileti\u015fimin \u00f6nemli ara\u00e7lar\u0131d\u0131r.<\/p><p>Bu sloganlar\u0131n vir\u00fcs gibi yay\u0131ld\u0131\u011f\u0131n\u0131, ak\u0131lda kald\u0131\u011f\u0131n\u0131 ve kendi kendine tan\u0131t\u0131m alan\u0131 olu\u015fturdu\u011funu s\u00f6yleyebiliriz. \u00d6rne\u011fin, Ba\u015fkan Obama taraf\u0131ndan ba\u015flat\u0131lan bu viral reklamc\u0131l\u0131k anlay\u0131\u015f\u0131 se\u00e7im surecinde mail patlamas\u0131 ya\u015fanmas\u0131na sebep olmu\u015ftur. Ayr\u0131ca Barack Obama se\u00e7im surecinde kulland\u0131\u011f\u0131 \u201cUmut\u201d, \u201cDe\u011fi\u015fim\u201d, \u201cBiz Yapabiliriz.\u201d ve \u201cDe\u011fi\u015fime inan\u0131yoruz.\u201d \u015feklindeki sloganlar sayesinde se\u00e7menin g\u00fcvenini kazanm\u0131\u015f ve se\u00e7men bu sloganlar\u0131 benimsemi\u015ftir[<a href=\"#te1\" target=\"_blank\" rel=\"noopener\">1<\/a>].<\/p><p>Yerle\u015fim yerinin \u00f6zelli\u011fine g\u00f6re ak\u0131lda kalacak bir slogan olu\u015fturulmas\u0131, se\u00e7im s\u00fcrecinin en \u00f6nemli stratejilerinden biri diyebiliriz.<\/p><p><strong>3.2. Se\u00e7menin Seyirci De\u011fil Oyuncu Yap\u0131lmas\u0131<\/strong><\/p><p>G\u00fc\u00e7l\u00fc, aktif ve h\u0131zl\u0131 hareket eden ekiplerin \u00f6nemi tart\u0131\u015f\u0131lmazd\u0131r. Ancak, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda herkese ula\u015fmay\u0131 sadece fiziksel olarak veya kendi ekibiyle s\u0131n\u0131rl\u0131 tutmak, hem maddi olarak hem de zaman olarak olumsuz sonu\u00e7lar do\u011furabilir.<\/p><p>Genel olarak se\u00e7im \u00e7al\u0131\u015fmalar\u0131, politikayla yak\u0131ndan ilgilenen, \u00e7e\u015fitli beklentileri olan veya aday\u0131n yak\u0131n \u00e7evresiyle y\u00fcr\u00fct\u00fclmektedir. Ancak ba\u015far\u0131l\u0131 adaylar bu s\u00fcrece, kendisine oy verme potansiyeli bulunan se\u00e7menleri, bir sorunla ilgili taraflar\u0131, ya\u015fanmas\u0131 muhtemel baz\u0131 tehditlerle ilgili \u00e7\u00f6z\u00fcm bekleyenleri de katabilmelidir.<\/p><p>\u00d6rne\u011fin, okul sorunu olan bir mahallede, okul yap\u0131m\u0131na destek olunaca\u011f\u0131 veya bu sorunun \u00e7\u00f6z\u00fclece\u011fine y\u00f6nelik somut, inand\u0131r\u0131c\u0131 bir proje, sosyal medyada etiketlenerek, soruna y\u00f6nelik \u00e7\u00f6z\u00fcm arayanlar\u0131 bir araya getirebilecektir. Dolay\u0131s\u0131yla, oy versin ya da vermesin, bu t\u00fcr stratejiler aday\u0131n vir\u00fcs gibi yay\u0131lan tan\u0131t\u0131m\u0131n\u0131 da yapabilecektir.<\/p><p>Buna benzer \u00f6rnekler a\u015fa\u011f\u0131da verilmi\u015ftir:<\/p><p><em>#<\/em><em>tanerbaskanladerekirliligineson (twiter etiketi)<\/em><\/p><p><em>#coptenelektriktanerbaskanmumkunolacak (facebook etiketi)<\/em><\/p><p>Se\u00e7menin duygular\u0131na dokunan, se\u00e7men a\u00e7\u0131s\u0131ndan anlaml\u0131 olan veya se\u00e7menin sorun etti\u011fi bir konuda \u00fcretilen bir proje, sunulmas\u0131 planlanan bir hizmet, internette yayg\u0131nla\u015ft\u0131r\u0131larak, se\u00e7menin ikna edilmesi, ikna olan se\u00e7menin bunu payla\u015fmas\u0131 ve ula\u015f\u0131lmas\u0131 zor olan se\u00e7mene de bu yolla ula\u015f\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr.<\/p><p>Partizanl\u0131k, mezhep\u00e7ilik veya hem\u015fericilik gibi k\u0131s\u0131tl\u0131 alanda yap\u0131lan siyasi \u00e7al\u0131\u015fmalar yerine, herkes\u00e7e anlaml\u0131 ger\u00e7ekle\u015ftirilmesi planlanan projelerin\/hizmetlerin tan\u0131t\u0131lmas\u0131, teknolojik imkanlar kullan\u0131larak h\u0131zl\u0131 bir \u015fekilde bunlar\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131, \u00f6nyarg\u0131lar\u0131n y\u0131k\u0131lmas\u0131n\u0131 ve \u00e7e\u015fitli nedenlerle adaya mesafeli duran se\u00e7menin de se\u00e7im \u00e7al\u0131\u015fmalar\u0131na aktif kat\u0131l\u0131m\u0131n\u0131 sa\u011flayabilecektir.<\/p><p><strong>3.3. \u0130nternetin ve Sosyal Medyan\u0131n Etkin Kullan\u0131lmas\u0131<\/strong><\/p><p>Teknolojik geli\u015fmeler, al\u0131\u015fkanl\u0131klar\u0131m\u0131zdan, zaman\u0131m\u0131z\u0131 alan u\u011fra\u015f\u0131lara, \u00f6nemsedi\u011fimiz haber kaynaklar\u0131ndan, tercihlerimize kadar olduk\u00e7a fazla alan\u0131 do\u011frudan etkilemi\u015ftir. D\u00f6nemsel geli\u015fmelerle uyumlu se\u00e7im \u00e7al\u0131\u015fmalar\u0131 da her zaman ciddi bir fark yaratmaktad\u0131r. \u00d6rne\u011fin;<\/p><p style=\"padding-left: 30px;\"><em>1953\u20131961 y\u0131llar\u0131 aras\u0131nda Amerika\u2019n\u0131n 34. Ba\u015fkan\u0131 olarak g\u00f6rev yapan Dwight D. Eisenhower\u2019\u0131n radyoyu etkin bir \u015fekilde kullanarak se\u00e7im kazanm\u0131\u015f ilk ba\u015fkan olmu\u015ftur.<\/em><\/p><p style=\"padding-left: 30px;\"><em>1961\u20131963 y\u0131llar\u0131 aras\u0131nda Amerika\u2019n\u0131n 35. Ba\u015fkan\u0131 olarak g\u00f6rev alm\u0131\u015f ve 22 Kas\u0131m 1963 y\u0131l\u0131nda suikast sonucu hayat\u0131n\u0131 kaybetmi\u015f olan John F. Kennedy\u2019nin ise televizyonu etkin bir \u015fekilde kullanarak ba\u015fkanl\u0131k se\u00e7imlerini kazanan ilk ba\u015fkan oldu\u011fu bilinmektedir.<\/em><\/p><p style=\"padding-left: 30px;\"><em>2008 y\u0131l\u0131nda ilk kez ba\u015fkan olarak se\u00e7ilen ve 2012 y\u0131l\u0131ndaki se\u00e7imleri de kazanarak halen Amerika\u2019ya ba\u015fkanl\u0131k yapan 44. Ba\u015fkan Barack Obama\u2019ya da dijital medyay\u0131 \u00e7ok iyi \u015fekilde lehine kullanmas\u0131, interneti de arkas\u0131na alarak sosyal medyay\u0131 adeta kontrol\u00fc\u0308 alt\u0131na almas\u0131 ve se\u00e7im stratejilerini \u00e7ok iyi \u015fekilde buna y\u00f6nelik geli\u015ftirmesi sonucunda Obama\u2019ya internet ortam\u0131 arac\u0131l\u0131\u011f\u0131yla se\u00e7im kazanm\u0131\u015f ilk ba\u015fkan olma s\u0131fat\u0131 verilmi\u015ftir<a href=\"#te2\" target=\"_self\" rel=\"noopener\"><strong>[<\/strong><\/a><\/em><a href=\"#te2\" target=\"_self\" rel=\"noopener\">2]<\/a><em>.<\/em><\/p><p>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131n\u0131n, internet ortam\u0131ndaki data (veri) \u00fczerine kurulu dersek yan\u0131lm\u0131\u015f olmay\u0131z. Dataizm<a href=\"#te3\" target=\"_self\" rel=\"noopener\">[3]<\/a>olarak da tan\u0131mlanan bu s\u00fcre\u00e7, verilerin toplanmas\u0131n\u0131, kaydedilmesini ve \u00e7e\u015fitli ama\u00e7lar i\u00e7in kullan\u0131ma haz\u0131r hale getirilmesini (i\u015flenmesini) ifade etmektedir. Se\u00e7im \u00e7al\u0131\u015fmalar\u0131 da dataizm denilen bu s\u00fcre\u00e7ten etkilenmektedir.<\/p><p>Dataizm, marketlerden, belediyelere, sivil toplum \u00f6rg\u00fctlerinden, h\u00fck\u00fcmetlere kadar bir\u00e7ok organizasyonun ilgisi \u00e7ekmektedir. Yap\u0131lan ara\u015ft\u0131rmalar, internet ve sosyal medya kullan\u0131m\u0131n\u0131n analiz edilerek, bireylerin davran\u0131\u015flar\u0131, d\u00fc\u015f\u00fcnceleri, tepkileri k\u0131saca, kim olduklar\u0131 hakk\u0131nda, do\u011fruluk pay\u0131 y\u00fcksek olan sonu\u00e7lara ula\u015f\u0131labildi\u011fini g\u00f6stermektedir.<\/p><p>2012 y\u0131l\u0131nda Kosinski, bir kullan\u0131c\u0131n\u0131n 68 Facebook be\u011fenisi ile ten rengini (y\u00fczde 95 do\u011fruluk pay\u0131 ile), cinsel y\u00f6nelimlerini (y\u00fczde 88 do\u011fruluk pay\u0131 ile) ve Demokrat ya da Cumhuriyet\u00e7i Parti\u2019yi destekledi\u011fini (y\u00fczde 85 do\u011fruluk pay\u0131 ile) kan\u0131tlayabiliyor(mu\u015f). \u0130\u015fte i\u015fin buras\u0131 art\u0131k hayatlar\u0131m\u0131za daha net dokunuyor. Bir radyo program\u0131n\u0131 be\u011fenmeniz sizi bir yere konumland\u0131r\u0131yor. Bir gazeteyi be\u011fenmeniz de ba\u015fka bir yere. \u0130kisini birden be\u011fenmeniz ise bamba\u015fka bir yere<a href=\"#te4\" target=\"_self\" rel=\"noopener\">[4]<\/a>.<\/p><p>Cambridge \u00dcniversite&#8217;sinde \u00e7al\u0131\u015fan Kosinski isimli bir ara\u015ft\u0131rmac\u0131, insanlar\u0131n be\u011fendi\u011fi i\u00e7eri\u011fi analiz ederek onlar\u0131 &#8220;tan\u0131man\u0131n&#8221; bir yolunu buluyor:<\/p><ul><li value=\"17\">Sadece 10 be\u011feni ile, sizi ortalama bir i\u015f arkada\u015f\u0131n\u0131zdan daha iyi tan\u0131yor.<\/li><li value=\"17\">70 be\u011feni ile arkada\u015flar\u0131n\u0131z\u0131 ge\u00e7iyor.<\/li><li value=\"17\">150 be\u011feni, ana-baban\u0131zdan bile daha iyi tan\u0131mas\u0131n\u0131 sa\u011fl\u0131yor.<\/li><li value=\"17\">300 be\u011feniyi analiz ederek size e\u015finizden daha yak\u0131n oluyor.<\/li><li value=\"17\">Bunun \u00f6tesinde de art\u0131k sizi sizden iyi tan\u0131yor<a href=\"#te5\">[5]<\/a>.<\/li><\/ul><p>Yukar\u0131da yer verilen analizler ve ara\u015ft\u0131rmalar, olduk\u00e7a \u00f6nemli olmakla birlikte, yerel se\u00e7imler i\u00e7in yeterli sonu\u00e7lar verecek d\u00fczeyde veri analizlerinin yap\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6ylemek g\u00fc\u00e7t\u00fcr.<\/p><p>B\u00f6yle d\u00fc\u015f\u00fcnmemizin sebepleri aras\u0131nda, bu d\u00fczeyde veri toplanmas\u0131, analiz edilmesi ve se\u00e7im s\u00fcrecinde kullan\u0131lmas\u0131 konusunda adaylar\u0131n yeterli say\u0131da ve nitelikte bili\u015fim uzman\u0131 bulundurmamas\u0131, bu denli kapsaml\u0131 ara\u015ft\u0131rma ve analiz i\u00e7in yeterli s\u00fcrelerinin olmamas\u0131 g\u00f6sterilebilir. Bununla birlikte, politika yap\u0131c\u0131lar\u0131n\u0131n, bu konunun \u00f6nemini yeterince kavramad\u0131klar\u0131n\u0131 da d\u00fc\u015f\u00fcnmekteyiz.<\/p><p>\u00d6rne\u011fin Ak Parti sosyal medya konusunda zay\u0131f kalmas\u0131yla ilgili konuyu birazda T\u00fcrk halk\u0131na ba\u011flamaktad\u0131r. Tan\u0131t\u0131m Medya B\u00f6l\u00fcm\u00fc\u0308 Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ali \u015eahin, konuyla ilgili olarak \u015funlar\u0131 s\u00f6ylemi\u015ftir: \u2018\u2018Ak Parti olarak 2011 genel se\u00e7imlerinde sosyal medyadan tam anlam\u0131yla yararlanamad\u0131k. Bu durumun ya\u015fanmas\u0131nda T\u00fcrk halk\u0131n\u0131n da b\u00fcy\u00fck pay\u0131 vard\u0131r. \u00c7\u00fcnk\u00fc T\u00fcrk halk\u0131n\u0131n sosyal medyaya bak\u0131\u015f\u0131 bizim istedi\u011fimiz gibi de\u011fildi. T\u00fcrkiye sadece \u0130stanbul demek de\u011fildir. Konu genel se\u00e7imler oldu\u011funda b\u00fct\u00fcn bir co\u011frafya i\u015fin i\u00e7ine girer.\u00a0<strong>Anadolu&#8217;da sosyal medya kullan\u0131m\u0131 d\u00fc\u015f\u00fck seviyelerde seyretmektedir.<\/strong>\u00a0Ak\u0131ll\u0131 telefon kullan\u0131m\u0131 da olduk\u00e7a az. Bu fakt\u00f6rler bizim sosyal medyaya olan bak\u0131\u015f\u0131m\u0131z\u0131 olduk\u00e7a etkiledi\u2019\u2019. Bu a\u00e7\u0131klama sonucunda yeni ileti\u015fim teknolojilerinin se\u00e7im kampanyalar\u0131na entegre edilmesinde co\u011frafik, k\u00fclt\u00fcrel ve teknolojik fakt\u00f6rlerin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz<a href=\"#te6\">[6]<\/a>.<\/p><p>Ancak, internet kullan\u0131m\u0131n\u0131n h\u0131zla artmas\u0131 ve sosyal medya al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n hastal\u0131k seviyesine ula\u015fmas\u0131, yap\u0131lan de\u011ferlendirmelerin de g\u00f6zden ge\u00e7mesini gerekli k\u0131lmaktad\u0131r.<\/p><p>\u00d6zellikle yerel se\u00e7im s\u00fcrecinde, adaylar\u0131n \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik tepkileri \u00f6l\u00e7mek, \u00f6nerileri almak veya yorumlardan yararlanmak gibi yap\u0131labilecek olduk\u00e7a fazla \u00e7al\u0131\u015fma oldu\u011funu d\u00fc\u015f\u00fcnmekteyim. Bir g\u00f6nderiye \u201ck\u0131zg\u0131n\u201d ifadesi koyan, bir proje tan\u0131t\u0131m\u0131n\u0131n alt\u0131na \u201cabart\u0131l\u0131\u201d yazan, durum g\u00fcncellemesine \u00e7al\u0131\u015fmalara destek vermek istedi\u011fini s\u00f6yleyen bir kullan\u0131c\u0131 i\u00e7in yap\u0131lacak elbette bir\u00e7ok \u00e7al\u0131\u015fma bulunmaktad\u0131r.<\/p><p>Bununla birlikte, aday, aday\u0131n slogan\u0131 veya bu y\u00f6ndeki anahtar kelimeler sistematik aranarak, tepkileri incelemek, ayk\u0131r\u0131\/farkl\u0131 d\u00fc\u015f\u00fcncelere ula\u015fmak veya cevap vermek gibi \u00e7al\u0131\u015fmalar da yap\u0131labilir.<\/p><p>Ayr\u0131ca, tan\u0131t\u0131m ama\u00e7l\u0131 reklam verilmesi, sayfa veya gruplara ula\u015f\u0131lmas\u0131, bir sorunla ilgili olu\u015fumlarda aday\u0131n kendini ifade etmesi de internet ortam\u0131nda yap\u0131labilecek anlaml\u0131 \u00e7al\u0131\u015fmalar olarak g\u00f6r\u00fclebilir.<\/p><p><strong>3.4. Sosyal Sorumluluk Konusunda G\u00fcndem Belirleme ve Olu\u015fturma Stratejisi<\/strong><\/p><p>Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, \u201csosyal sorumluluk proje ve vaatleri\u201d, \u201cpartinin ideolojik fikri\u201d, \u201cprojelerin ger\u00e7ek\u00e7i ve ula\u015f\u0131labilir olmas\u0131\u201d se\u00e7men tercihinde \u00f6nemli unsurlar olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r<a href=\"#te7\">[7]<\/a>.<\/p><p>\u00d6rne\u011fin, \u2018\u2018Oy verme davran\u0131\u015f\u0131n\u0131zda sosyal sorumluluk projeleri ne kadar etkilidir? \u2019\u2019 sorusuna verilen cevaplar kat\u0131l\u0131mc\u0131lar taraf\u0131ndan \u201c%52,6\u201d s\u0131 olumlu, \u201c%25,5\u201di, oy verme davran\u0131\u015f\u0131nda az etkili oldu\u011funu, \u201c%21,9\u201d u ise oy davran\u0131\u015f\u0131n\u0131 etkilemedi\u011fi \u015feklinde yan\u0131tlam\u0131\u015ft\u0131r<a href=\"#te8\">[8]<\/a>. Bununla birlikte, oy verme davran\u0131\u015f\u0131nda, partinin ideolojik fikrinden sonra en \u00e7ok etkili olan etken \u201csosyal sorumluluk projeleri\u201d olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r<a href=\"#te9\">[9]<\/a>.<\/p><p>Sosyal sorumluluk, kurumlar\u0131n i\u00e7inde ya\u015fad\u0131klar\u0131 co\u011frafyadaki toplumun refah\u0131n\u0131 korumaya, geli\u015fimini sa\u011flamaya y\u00f6nelik g\u00f6sterdi\u011fi bir s\u00fcre\u00e7 olarak tan\u0131mlanmaktad\u0131r<a title=\"\" href=\"https:\/\/www.haberlerankara.com\/#_ftn10\" target=\"_blank\" rel=\"noopener\" name=\"_ftnref10\">[<\/a><a href=\"#te10\">10]<\/a>. Dolay\u0131s\u0131yla, kentle (e\u011fitim, k\u00fclt\u00fcr vb. alanlarda) veya \u00e7evreyle ilgili projeler kadar, sa\u011fl\u0131kla, kad\u0131nla, \u00e7ocuklarla, engellilerle ilgili sosyal sorumluk projeleri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.<\/p><p>Belediyeler ise sosyal sorumluluk projelerini hayata ge\u00e7irmek konusunda, hem mevzuat olarak g\u00f6revlendirilmi\u015f hem de s\u00fcrekli bu y\u00f6nde geli\u015fen ve \u00e7e\u015fitlenen ihtiya\u00e7lar\u0131n oda\u011f\u0131nda olmalar\u0131 nedeniyle, sosyal yard\u0131m ve sosyal hizmet konular\u0131nda uzmanla\u015fm\u0131\u015flard\u0131r.<\/p><p>Yerle\u015fim yerinin \u00f6zelli\u011fine, sorunlar\u0131na veya ihtiya\u00e7lar\u0131na g\u00f6re \u015fekillenen sosyal sorumluluk talepleri, iyi analiz edilerek, iyi bir sunumla g\u00fcndem yarat\u0131lmas\u0131, se\u00e7men nezdinde olumlu etkileri olaca\u011f\u0131 a\u00e7\u0131kt\u0131r.<\/p><p>Sosyal sorumluluk projeleri, kurumsal itibar\u0131 do\u011frudan etkiledi\u011fi i\u00e7in aday\u0131n se\u00e7ilme ihtimalini de artt\u0131rmaktad\u0131r. Bu t\u00fcr projelerin, yerle\u015fim yerinin kimli\u011fine uygun olmas\u0131, inand\u0131r\u0131c\u0131, tutarl\u0131, ge\u00e7erli ve ula\u015f\u0131labilir olmas\u0131 \u00f6nemsenmekle birlikte, bir sosyal sorumluluk projesinin, parti ideolojisiyle uyumlu olmas\u0131n\u0131n \u00f6nemsenmedi\u011fi y\u00f6n\u00fcnde ara\u015ft\u0131rma sonu\u00e7lar\u0131 bulunmaktad\u0131r<a href=\"#te11\">[11]<\/a>. Dolay\u0131s\u0131yla, parti temel ilkelerinde yer almasa bile yerle\u015fim yerinin \u00f6zelli\u011fine uygun sosyal sorumluluk proje \u00f6nerileri, se\u00e7mende olumlu etki yaratt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmekteyim.<\/p><p>Yerle\u015fim yerinin ihtiya\u00e7lar\u0131na uygun, kurum mali yap\u0131s\u0131 ve b\u00fct\u00e7e olanaklar\u0131 \u00e7er\u00e7evesinde, mevzuat\u0131n izin verdi\u011fi, mevcut personel kapasitesiyle uygulanabilir sosyal hizmet projelerine ili\u015fkin vaatlerin se\u00e7im s\u00fcrecinde ba\u015far\u0131 getirece\u011fini d\u00fc\u015f\u00fcnmekteyim.<\/p><p>Belediyeler taraf\u0131ndan olduk\u00e7a fazla sosyal sorumluluk projesi\/hizmeti sunulabilir;<\/p><ul><li value=\"17\">Engellilerin g\u00fcnl\u00fck ya\u015fant\u0131lar\u0131n\u0131 kolayla\u015ft\u0131ran ak\u0131ll\u0131 cep telefon uygulamalar\u0131n geli\u015ftirilmesi, geli\u015ftirilmesine y\u00f6nelik destek verilmesi<\/li><li value=\"17\">Kad\u0131na, \u00e7ocu\u011fa veya hayvana \u015fiddet konular\u0131nda, duyarl\u0131l\u0131k ve eylemlilik y\u00f6n\u00fcnde \u00e7al\u0131\u015fmalar yap\u0131lmas\u0131<\/li><li value=\"17\">\u0130klim de\u011fi\u015fikli\u011fi konusunda, belediyede israf\u0131n \u00f6nlenmesi, belediyenin karbon ayak izinin azalt\u0131lmas\u0131, \u00e7evre dostu etkinliklerin artt\u0131r\u0131lmas\u0131, zenginle\u015ftirilmesi veya yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131<\/li><li value=\"17\">E\u011fitimde kalitenin ve e\u011fitim olanaklar\u0131n\u0131n artt\u0131r\u0131lmas\u0131na y\u00f6nelik yap\u0131c\u0131 \u00e7\u00f6z\u00fcmler \u00fcretilmesi<\/li><li value=\"17\">Artan g\u00f6\u00e7 veya m\u00fclteci sorunlar\u0131na y\u00f6nelik uygulanabilir \u00e7\u00f6z\u00fcm \u00f6nerileri sunulmas\u0131<\/li><\/ul><p><strong>3.5. Se\u00e7im \u00c7al\u0131\u015fmalar\u0131n\u0131n, Uzman ve Profesyonel Ekiple Y\u00fcr\u00fct\u00fclmesi<\/strong><\/p><p>1950&#8217;li y\u0131llarla beraber \u00f6nce ABD&#8217;de ortaya \u00e7\u0131kan sonra da Avrupa&#8217;ya ge\u00e7en teknik uzmanl\u0131\u011f\u0131n \u00e7ok \u00f6nemli oldu\u011fu siyasi s\u00fcre\u00e7 &#8220;New Politics&#8221; olarak adland\u0131r\u0131lm\u0131\u015ft\u0131r. New Politics olarak adland\u0131r\u0131lan bu yeni politik s\u00fcrecin \u00f6zelliklerini aras\u0131nda ise:<\/p><ul><li value=\"17\">Se\u00e7im kampanyalar\u0131nda geleneksel parti \u00f6rg\u00fct\u00fcn rol\u00fc iyice azalmas\u0131,<\/li><li value=\"17\">Se\u00e7im kampanyalar\u0131n\u0131n kitle ileti\u015fim ara\u00e7lar\u0131 (televizyon) \u00fczerinden yu\u0308ru\u0308tu\u0308lmeye ve kazan\u0131lmaya ba\u015flanmas\u0131,<\/li><li value=\"17\">Kitle ileti\u015fim ara\u00e7lar\u0131 ile iletilen aday\u0131n imaj\u0131n\u0131n se\u00e7im davran\u0131\u015flar\u0131nda belirleyici olmas\u0131,<\/li><li value=\"17\">Parti \u00f6rg\u00fctlerinin g\u00f6revlerini se\u00e7im d\u00f6nemlerinde profesyonel uzmanlara b\u0131rakmaya ba\u015flamas\u0131,<\/li><li value=\"17\">Kamuoyu ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n parti i\u00e7i ve partiler aras\u0131 rekabette \u00f6nemli hale gelmesi<\/li><li value=\"17\">\u00dcniversite ile i\u015fbirli\u011fi sonucu bilim insanlar\u0131n\u0131n siyasal kampanyalarda ba\u015fvurulan uzmana d\u00f6n\u00fc\u015fmeleri, say\u0131labilir<a href=\"#te12\">[12]<\/a>.<\/li><\/ul><p>T\u00fcm bu geli\u015fmeler, se\u00e7im s\u00fcrecinin, uzman\/profesyonel deste\u011fiyle y\u00fcr\u00fct\u00fclmesini de gerekli k\u0131lm\u0131\u015ft\u0131r. Se\u00e7im s\u00fcrecinde g\u00f6rev alan ekibin tamam\u0131 ile yap\u0131lacak faaliyetlerin planlanmas\u0131ndan, aday\u0131n halkla ili\u015fkilerine kadar al\u0131nabilecek olduk\u00e7a farkl\u0131 ve fazla say\u0131da dan\u0131\u015fmanl\u0131k alanlar\u0131 bulunmaktad\u0131r.<\/p><p>Ancak, se\u00e7im b\u00fct\u00e7esinin kapasitesi, yerle\u015fim yerinin \u00f6zellikleri ve gereksiz dan\u0131\u015fmanl\u0131klarla karga\u015faya neden olma ihtimalleri, bu konunun dikkatlice ele al\u0131nmas\u0131 gereklili\u011fini zorunlu k\u0131lmaktad\u0131r.<\/p><p>Se\u00e7im s\u00fcresince uzman\/dan\u0131\u015fman deste\u011fi al\u0131nabilecek konu ba\u015fl\u0131klar\u0131na ili\u015fkin \u00f6nerilerimiz a\u015fa\u011f\u0131da say\u0131lm\u0131\u015ft\u0131r:<\/p><ul><li value=\"17\">\u0130nternet ve sosyal medyan\u0131n \u00f6nemi nedeniyle olu\u015fturulacak bir sosyal medya ekibi a\u015fa\u011f\u0131daki konularda dan\u0131\u015fmanl\u0131k yapabilir:<ul><li>\u0130nternet ortam\u0131nda konu ba\u015fl\u0131\u011f\u0131 a\u00e7\u0131lmas\u0131, etiket yap\u0131lmas\u0131, bilgi kartlar\u0131n\u0131n olu\u015fturulmas\u0131 ve belirli aral\u0131klarla durum g\u00fcncellemelerinin y\u00fcklenmesi,<\/li><li>Tepkileri, ele\u015ftirileri veya olumlu yakla\u015f\u0131mlar\u0131 yakalayabilmek i\u00e7in etkin ve bilin\u00e7li aramalar yap\u0131labilmesi,<\/li><li>Se\u00e7im bildirgesinden \u00e7arp\u0131c\u0131 ve ilgi \u00e7ekici tasar\u0131m olu\u015fturulmas\u0131 ve bunlardan durum g\u00fcncellemeleri yap\u0131lmas\u0131,<\/li><\/ul><\/li><li value=\"17\">Partinin ideolojisine g\u00f6re oy verme oran\u0131 oran\u0131n\u0131n y\u00fcksek olmas\u0131 nedeniyle, se\u00e7im \u00e7al\u0131\u015fmas\u0131n\u0131n de\u011fi\u015fik a\u015famalar\u0131nda g\u00f6rev alanlara y\u00f6nelik verilebilecek e\u011fitim konular\u0131na ya da yap\u0131labilecek etkin toplant\u0131 ba\u015fl\u0131klar\u0131na ili\u015fkin \u00f6nerilerim a\u015fa\u011f\u0131da yer almaktad\u0131r:<ul><li>Parti hakk\u0131nda temel bilgiler, partinin temel politikalar\u0131 ve ilkeleri,<\/li><li>Ayn\u0131 partiden \u00f6rnek belediye uygulamalar\u0131 veya ba\u015far\u0131 \u00f6yk\u00fcleri,<\/li><li>Se\u00e7im bildirgesinin temel ba\u015fl\u0131klar\u0131, aday\u0131n farkl\u0131l\u0131klar\u0131 ve se\u00e7im bildirgesinde sunulanlar\u0131n, partinin temel politikalar\u0131yla uyumunun vurgulanmas\u0131na y\u00f6nelik \u00f6rnekler,<\/li><li>Halkla ili\u015fkiler, \u00e7at\u0131\u015fma y\u00f6netimi ve \u00f6fke kontrol\u00fc,<\/li><\/ul><\/li><li value=\"17\">Adaya ve yak\u0131n ekibine y\u00f6nelik al\u0131nabilecek baz\u0131 dan\u0131\u015fmanl\u0131k ve\/veya e\u011fitim konular\u0131:<ul><li>Elde edilebiliyorsa mahalle baz\u0131nda \u00f6nceki se\u00e7im sonu\u00e7lar\u0131n\u0131n analizi, de\u011ferlendirilmesi ve bu analizlerden stratejiler \u00fcretilmesi,<\/li><li>Toplum kar\u015f\u0131s\u0131nda konu\u015fma, davran\u0131\u015f kurallar\u0131, \u00e7at\u0131\u015fma y\u00f6netimi ve \u00f6fke kontrol\u00fc e\u011fitimleri,<\/li><li>Belediyelerin g\u00f6revlerine, yetkilerine ve sorumluklar\u0131na temel bilgiler,<\/li><\/ul><\/li><\/ul><p>Se\u00e7im \u00e7al\u0131\u015fmalar\u0131nda g\u00f6rev alanlar\u0131n, a\u015fa\u011f\u0131daki sorulara cevap verebilecek nitelikte olmas\u0131 i\u00e7in e\u011fitim, toplant\u0131 vb. \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131 yararl\u0131 olacakt\u0131r:<\/p><ul><li value=\"17\">\u00dcyelik : \u201cBiz\u201d kimiz? Kim \u201cbiz\u201de ait? Kim kat\u0131labilir?<\/li><li value=\"17\">Eylemler: Biz ne yap\u0131yoruz? Ne yapmay\u0131 planl\u0131yoruz? Bizden beklenen nedir?<\/li><li value=\"17\">Ama\u00e7lar: Bunu neden yap\u0131yoruz? Neyi ba\u015farmak istiyoruz?<\/li><li value=\"17\">De\u011ferler\/Kurallar: De\u011ferlerimiz ve kurallar\u0131m\u0131z neler?<\/li><li value=\"17\">\u0130li\u015fkiler: D\u00fc\u015fmanlar\u0131m\u0131z ve dostlar\u0131m\u0131z kimler?<\/li><li value=\"17\">Kaynaklar: Sahip oldu\u011fumuz ya da olmam\u0131z gereken kaynaklar\u0131m\u0131z nelerdir<a href=\"#te13\">[13]<\/a>?<\/li><\/ul><p><strong>4. Sonu\u00e7<\/strong><\/p><p>Belediye se\u00e7imlerinde aday olanlara y\u00f6nelik somut \u00f6neriler ile anlatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z, ba\u015far\u0131l\u0131 kampanya s\u00fcrecini tart\u0131\u015ft\u0131\u011f\u0131m\u0131z bu \u00e7al\u0131\u015fmada, \u00f6zellikle internet ortam\u0131n\u0131n \u00f6nemine dikkat \u00e7ekmek istedim.<\/p><p>Yap\u0131lan baz\u0131 ara\u015ft\u0131rmalarda a\u015fa\u011f\u0131daki sonu\u00e7lara ula\u015f\u0131lm\u0131\u015ft\u0131r:<\/p><p style=\"padding-left: 30px;\"><em>\u201c7 May\u0131s 2015 \u2013 7 Haziran 2015 tarihleri aras\u0131nda S\u00d6ZC\u00dc gazetesinde incelenen haberlerin % 32.6\u2019s\u0131 bas\u0131l\u0131 nu\u0308shas\u0131nda yer al\u0131rken, % 67.4\u2019u\u0308 sosyal medya hesaplar\u0131nda yay\u0131nlanm\u0131\u015ft\u0131r. YEN\u0130 AK\u0130T gazetesinde incelenen haberlerin % 14.7\u2019si bas\u0131l\u0131 nu\u0308shas\u0131nda yer al\u0131rken, yu\u0308zde 85.3\u2019u\u0308 sosyal medya hesaplar\u0131nda yay\u0131nlanm\u0131\u015ft\u0131r.<\/em><a href=\"#te14\">[14]<\/a><em>\u201d<\/em><\/p><p>Yukar\u0131da yer verilen istatistik, farkl\u0131 takip\u00e7i\/okuyucu say\u0131lar\u0131na sahip olsalar dahi sosyal medyay\u0131 etkin \u015fekilde kullanarak, belirlenen se\u00e7im s\u00fcreci i\u00e7erisinde haber da\u011f\u0131t\u0131m\u0131nda yeni iletim arac\u0131 olarak sosyal medya ortamlar\u0131n\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak kulland\u0131klar\u0131 \u015feklinde de\u011ferlendirilmektedir. Dolay\u0131s\u0131yla, se\u00e7im \u00e7al\u0131\u015fmalar\u0131na ili\u015fkin bas\u0131n da haberlerini sosyal medyada daha etkin y\u00fcr\u00fct\u00fclmektedir.<\/p><p>Di\u011fer taraftan, se\u00e7im s\u00fcrecinde sosyal medya payla\u015f\u0131mlar\u0131n\u0131n etkin yap\u0131lmas\u0131 ve internetin kullan\u0131lmas\u0131 konusunda yap\u0131lan bir ara\u015ft\u0131rmada ise a\u015fa\u011f\u0131da sonuca var\u0131lm\u0131\u015ft\u0131r:<\/p><p style=\"padding-left: 30px;\"><em>\u201cDe\u011ferleme s\u00fcrecinde detay\u0131 g\u00f6r\u00fclen anket sonu\u00e7lar\u0131nda da g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere t\u00fcm ileti\u015fim yollar\u0131n\u0131 etkin \u015fekilde kullanan, se\u00e7meni s\u00fcrece dahil eden, sosyal payla\u015f\u0131m sitelerini aktif \u015fekilde kullanan ve en \u00f6nemlisi de do\u011fru propagandalar ile se\u00e7menin g\u00fcvenini kazanan AKP on d\u00f6rt y\u0131l iktidarda kalarak ileti\u015fim kanallar\u0131 ve do\u011fru ileti\u015fim teknikleriyle se\u00e7im s\u00fcrecinin nas\u0131l de\u011fi\u015ftirilebilece\u011fini kan\u0131tlam\u0131\u015ft\u0131r.<\/em><a href=\"#te15\">[15]<\/a><em>\u201d<\/em><\/p><p>T\u00fcm bu ara\u015ft\u0131rmalar sonucunda \u00f6zellikle internet ortam\u0131nda yap\u0131lacak se\u00e7im \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik a\u015fa\u011f\u0131daki \u00f6nerilerde bulunman\u0131n yararl\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmekteyim:<\/p><ul><li value=\"17\">Se\u00e7im s\u00fcrecinde g\u00f6rev alan ekibin ve aday\u0131n ileti\u015fim alan\u0131ndaki de\u011fi\u015fimi yakalayabilmesi olduk\u00e7a \u00f6nemli hale geldi\u011finden, bireysel de\u011fil kurumsal ve profesyonel ekiplerle hareket edilmeli<\/li><li value=\"17\">Sahte hesaplardan yap\u0131lan bilgi kirlili\u011finin veya yan\u0131lt\u0131c\u0131 bilginin yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 engellenmeli, bu y\u00f6ndeki faaliyetler ve geli\u015fmeler i\u00e7in etkin izleme mekanizmalar\u0131 kurulmal\u0131<\/li><li value=\"17\">Partiler sosyal medyada yer al\u0131rken hem parti hem de lider hesab\u0131yla kendisini konumland\u0131rmal\u0131d\u0131r. Sadece parti ya da sadece lider hesab\u0131n\u0131n a\u00e7\u0131lmas\u0131 yeterli de\u011fildir. Her iki hesapta birbirini tamamlay\u0131c\u0131 ve b\u00fct\u00fcnleyici bir \u015fekilde hareket etmelidir. Liderin kendi hesab\u0131 \u00fczerinden yapt\u0131\u011f\u0131 payla\u015f\u0131mlar parti hesab\u0131 \u00fczerinden desteklenmelidir. Ayr\u0131ca partilerin sosyal medya kullan\u0131m\u0131 parti genel merkezi veya lider ile s\u0131n\u0131rl\u0131 kalmamal\u0131d\u0131r. Partinin en u\u0308st kademesinden en alt kademesine kadar t\u00fcm parti \u00e7al\u0131\u015fanlar\u0131n\u0131n sosyal medyada yer almas\u0131 ve sosyal medyadaki g\u00fcndemi takip etmesi gerekir. Sosyal medyada payla\u015f\u0131m yapacak olan parti \u00e7al\u0131\u015fanlar\u0131n\u0131n da dikkatli olmas\u0131 gerekir. Parti \u00e7al\u0131\u015fanlar\u0131n\u0131n s\u00f6ylemlerinin genel olarak parti veya liderin s\u00f6ylemleriyle z\u0131t d\u00fc\u015fmemesi aksine benzer y\u00f6nde ve destekleyici olmal\u0131d\u0131r. Gen\u00e7lik kollar\u0131ndan il ve il\u00e7e te\u015fkilatlar\u0131na, genel merkezden parti liderine kadar t\u00fcm ekibin tek bir dil konu\u015fuyor olmas\u0131 ve deyim yerindeyse tek bir bedende b\u00fct\u00fcnle\u015fmesi gerekir. Ayr\u0131ca partinin t\u00fcm kademeleri, parti genel merkezi ve liderin kulland\u0131\u011f\u0131 dil ve \u00fcslupta b\u00fcy\u00fck \u00f6nem arz etmektedir. Hedef kitleyle payla\u015f\u0131lan mesajlar kesinlikle sade ve anla\u015f\u0131l\u0131r bir dil arac\u0131l\u0131\u011f\u0131yla ifade edilmelidir<a href=\"#te16\">[16]<\/a>.<\/li><li value=\"17\">Partilerin sosyal medyada ileti\u015fim kurarken dikkat etmesi gereken hususlardan birisi de hem parti te\u015fkilatlar\u0131n\u0131n hem de parti liderinin sosyal medyadaki hesaplar\u0131n\u0131 ayn\u0131 anda ve benzer aral\u0131klarla g\u00fcncelliyor olmas\u0131d\u0131r. \u00c7\u00fcnk\u00fc farkl\u0131 sosyal medya ara\u00e7lar\u0131nda farkl\u0131 hedef kitlelerle ileti\u015fim halinde olunabilir. Bu ba\u011flamda sosyal medyadaki hesaplar\u0131n ayn\u0131 anda g\u00fcncellenmesi gerekir. Belirli aral\u0131klarla g\u00fcncellenen sosyal medya hesaplar\u0131 hedef kitleyle olan ileti\u015fimi canl\u0131 ve s\u0131cak tutarken partinin sosyal medyadaki ileti\u015fimine de s\u00fcreklilik kazand\u0131r\u0131r[17].<\/li><li value=\"17\">S\u00fcrekli \u00f6l\u00e7me ve de\u011ferlendirme \u00e7al\u0131\u015fmalar\u0131 yap\u0131larak, kullan\u0131c\u0131 say\u0131s\u0131n\u0131n artmas\u0131 veya azalmas\u0131 incelenmeli, payla\u015f\u0131mlara yap\u0131lan etkile\u015fimler analiz edilmeli, ilgi \u00e7ekenlerin \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131, benimsenmeyen projelerin yeniden g\u00f6zden ge\u00e7irilmesi sa\u011flanmal\u0131<\/li><\/ul><div><hr align=\"left\" size=\"1\" width=\"33%\" \/><div id=\"ftn1\"><p>[1]\u00a0Edip Canda\u015f MELEK, Y\u00fcksek Lisans Tezi, 30 Mart 2014 Yerel Se\u00e7imleri D\u00f6neminde 4 B\u00fcy\u00fck Siyasi Partinin \u0130stanbul B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan Adaylar\u0131n\u0131n Y\u00fcr\u00fctt\u00fc\u011f\u00fc Se\u00e7im Kampanyalar\u0131nda Yeni Medyan\u0131n Rol\u00fc, Beykent \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc \u0130leti\u015fim Ve Tasar\u0131m Ana Sanat Dal\u0131 \u0130leti\u015fim Sanatlar\u0131 Ve Tasar\u0131m Sanat Dal\u0131, sayfa: 63<\/p><\/div><div id=\"ftn2\"><p>[2]\u00a0Burak Do\u011fu, Burak \u00d6z\u00e7etin, Gu\u0308nseli Bayraktutan, Mutlu Binark, Tu\u011frul \u00c7omu, Asl\u0131 Telli Aydemir, G\u00f6zde \u0130slamo\u011flu, Siyasetin Yeni Hali: Vaka-i Sosyal Medya, Kalkedon Yay\u0131nc\u0131l\u0131k, 2014, s.42- 49.<\/p><\/div><div id=\"ftn3\"><p>[3]\u00a0Dataizm hakk\u0131nda daha geni\u015f bilgi i\u00e7in kaynak \u00f6nerisi: Homo Deus: Yar\u0131n\u0131n K\u0131sa Bir Tarihi, Yuval Noah Harari, 2016<\/p><\/div><div id=\"ftn4\"><p>[4]<a href=\"https:\/\/medium.com\/@urbarli\/sosyal-medya-se%C3%A7im-kazand%C4%B1rabilir-mi-cambridge-analyticaya-g%C3%B6re-evet-a71303cb899a&lt;\/span\">https\/\/medium.com\/@urbarli\/sosyal-medya-se%C3%A7im-kazand%C4%B1rabilir-mi-cambridge-analyticaya-g%C3%B6re-evet-a71303cb899a&gt;<\/a><\/p><\/div><div id=\"ftn5\"><p>[5]\u00a0https:\/\/fularsizentellik.com\/journal\/2018\/3\/21\/facebook-cambridge-analytica<\/p><\/div><div id=\"ftn6\"><p>[6]\u00a0\u00d6zg\u00fc ALTINBA\u015e, Y\u00fcksek Lisans Tezi, \u201cSiyasal Se\u00e7im Kampanyalar\u0131nda \u0130nternet Ve Sosyal Medya Kullan\u0131m\u0131: Amerikan Demokrat Parti &#8211; T\u00fcrkiye Ak Parti \u00d6rne\u011fi\u201d, Marmara \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Halkla \u0130li\u015fkiler Ve Tan\u0131t\u0131m Anabilim Dal\u0131 Reklamc\u0131l\u0131k Ve Tan\u0131t\u0131m Bilim Dal\u0131, \u0130stanbul, 2015, s.78<\/p><\/div><div id=\"ftn7\"><p>[7]\u00a0Mihrican KESK\u0130N, \u201cBelediye ve Yerel Se\u00e7im \u00c7al\u0131\u015fmalar\u0131nda Halkla \u0130li\u015fkiler Ekseninde Ger\u00e7ekle\u015ftirilen Sosyal Sorumluluk Faaliyetlerinin Se\u00e7menin Davran\u0131\u015f\u0131na Etkisi (Atakum \u0130l\u00e7esi \u00d6rne\u011fi\u201d, Avrasya \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc\u0308, \u0130\u015fletme Ana Bilim Dal\u0131, Halkla \u0130li\u015fkiler ve \u0130leti\u015fim Bilim Dal\u0131, Y\u00fcksek Lisans Tezi, Trabzon 2017<\/p><\/div><div id=\"ftn8\"><p>[8]\u00a0Mihrican KESK\u0130N, a.g.e., sayfa:77<\/p><\/div><div id=\"ftn9\"><p>[9]\u00a0Mihrican KESK\u0130N, a.g.e., sayfa:81<\/p><\/div><div id=\"ftn10\"><p>[10]\u00a0G\u00fczin Il\u0131cak Ayd\u0131nalp, 2013, Halkla \u0130li\u015fkiler Ekseninde Kurumsal Sosyal Sorumluluk, Nobel Yay\u0131n, 1.Bas\u0131m , Ankara, sayfa:5<\/p><\/div><div id=\"ftn11\"><p>[11]\u00a0Mihrican KESK\u0130N, a.g.e., sayfa:81<\/p><\/div><div id=\"ftn12\"><p>[12]\u00a0S\u00fcleyman \u015eahan, Se\u00e7im Kampanyalar\u0131nda Profesyonelle\u015fme: T\u00fcrkiye\u2019de Se\u00e7im Kampanya Uzmanlar\u0131 Ve Lider Dan\u0131\u015fmanlar\u0131, Y\u00fcksek Lisans Tezi, Ankara \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Halkla \u0130li\u015fkiler Ve Tan\u0131t\u0131m Anabilim Dal\u0131, Ankara, 2013, sayfa:29-30<\/p><\/div><div id=\"ftn13\"><p>[13]\u00a0G\u00fclten U\u00c7AN, \u201cTelevizyon S\u00f6ylemlerinde Siyasal D\u00fc\u015f\u00fcnce Ve Eylem Bi\u00e7imi Olarak T\u00fcrkiye Solu\u2019nun Temsili : 2009 Yerel Se\u00e7im Haberleri\u201d, Doktora Tezi, Ege \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Radyo TV Ve Sinema Anabilim Dal\u0131, s.184<\/p><\/div><div id=\"ftn14\"><p>[14]\u00a0Co\u015fkun SA\u0130TO\u011eLU, \u201cBir Haber \u0130letim Mecras\u0131 Olarak Sosyal Medya:\u00a02015 Genel Se\u00e7im S\u00fcrecinde Yay\u0131nlanan Haberlerin Geleneksel Medya Ve Sosyal Medya Kar\u015f\u0131la\u015ft\u0131rmas\u0131\u201d Y\u00fcksek Lisans Tezi,\u00a0\u0130stanbul \u00dcniversitesi\u00a0Sosyal Bilimler Enstit\u00fcs\u00fc\u00a0Genel Gazetecilik Anabilim Dal\u0131,<\/p><\/div><div id=\"ftn15\"><p>[15]\u00a0Edip Canda\u015f MELEK, a.g.e., s:125<\/p><\/div><div id=\"ftn16\"><p>[16]\u00a0\u00d6zg\u00fc ALTINBA\u015e, a.ge., s.93<\/p><\/div><div id=\"ftn17\"><p>[17]\u00a0\u00d6zg\u00fc ALTINBA\u015e, a.g.e., s.93<\/p><p><span class=\"info\">Kaynak: <a href=\"https:\/\/www.haberlerankara.com\/belediye-baskan-adaylari-ve-secim-suresinde-stratejiler-5862yy.htm?fbclid=IwAR2ILBt0M0qnvdXISvD-FTFsRua739U7uO8KlIt1SPMCw5MJUKNqz75G3fQ\" target=\"_blank\" rel=\"noopener\">haberlerankara.com<\/a><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f969f9 e-flex e-con-boxed e-con e-parent\" data-id=\"1f969f9\" data-element_type=\"container\">\n\t\t\t\t\t<div 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Giri\u015f Demokrasinin vazge\u00e7ilmez unsurlar\u0131ndan biri de se\u00e7imlerdir. Se\u00e7imler, y\u00f6netme ve iktidar olma iddias\u0131yla yola \u00e7\u0131kan adaylar\u0131n, her adaya e\u015fit uygulanan kurallar \u00e7er\u00e7evesinde yar\u0131\u015ft\u0131\u011f\u0131 ve kazanana y\u00f6netme yetkisinin, sorumlulu\u011funun ve g\u00f6revinin verildi\u011fi bir s\u00fcreci ifade eder. Se\u00e7im s\u00fcreci, adaylar\u0131n kendini net olarak ifade etmek amac\u0131yla a\u00e7\u0131klanan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_gspb_post_css":"","_crdt_document":"","footnotes":""},"categories":[15,16],"tags":[],"class_list":["post-4925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mezunlardan","category-serbest-kursu"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/4925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4925"}],"version-history":[{"count":20,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/4925\/revisions"}],"predecessor-version":[{"id":11884,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/posts\/4925\/revisions\/11884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=\/wp\/v2\/media\/4844"}],"wp:attachment":[{"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeni.maliyeokulu.org.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}